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ldhensonHuh. Been reading TWOP's "Commercials" thread, particularly that bit right around the holidays (it's a looong thread) where there was ton of backlash for the ubiquitous Cat in the Hat product tie-ins (CITH shilling umpteen household cleaners, Kit-Kats, Sierra Mist, Burger King, etc.).
And then someone remarked that they were glad POTC hadn't gone through the same marketing blitz and killed all interest beforehand.
Which reminded me of the discussions at this year's MW, where at least one person explained the reason why there wasn't much marketing for POTC, and zero merchandise (t-shirts, toys, etc.): The plans for marketing are worked out ages before a movie's release, and Disney figured that POTC would be a modest success before falling off the radar. Therefore not much money needed to be spent developing marketing for it. The budget went to what Disney expected the real hits to be: Brother Bear and Haunted Mansion.
(Take the above paragraph with a grain of salt, because simply by being filtered through me, it's at least 2nd-hand. But you get the idea.)
Grumblings about Disney not knowing a hit if it painted itself purple, etc., etc. aside, that brings me to the point I started this post for: Maybe we got lucky that Disney didn't hype POTC much. By the time POTC2 rolls around, you can bet it'll come with its own sizable chunk of the merchandising budget. Will it be swamped by promotion before it even starts, pun half-heartedly intended?
OTOH, Shrek 2 and Spiderman 2 have been promoted there and back again this summer, and yet have managed to stay more or less untainted by it, unlike the Cat's face obnoxiously showing up everywhere, backed by ersatz-Seuss jingles. So here's hoping.
And then someone remarked that they were glad POTC hadn't gone through the same marketing blitz and killed all interest beforehand.
Which reminded me of the discussions at this year's MW, where at least one person explained the reason why there wasn't much marketing for POTC, and zero merchandise (t-shirts, toys, etc.): The plans for marketing are worked out ages before a movie's release, and Disney figured that POTC would be a modest success before falling off the radar. Therefore not much money needed to be spent developing marketing for it. The budget went to what Disney expected the real hits to be: Brother Bear and Haunted Mansion.
(Take the above paragraph with a grain of salt, because simply by being filtered through me, it's at least 2nd-hand. But you get the idea.)
Grumblings about Disney not knowing a hit if it painted itself purple, etc., etc. aside, that brings me to the point I started this post for: Maybe we got lucky that Disney didn't hype POTC much. By the time POTC2 rolls around, you can bet it'll come with its own sizable chunk of the merchandising budget. Will it be swamped by promotion before it even starts, pun half-heartedly intended?
OTOH, Shrek 2 and Spiderman 2 have been promoted there and back again this summer, and yet have managed to stay more or less untainted by it, unlike the Cat's face obnoxiously showing up everywhere, backed by ersatz-Seuss jingles. So here's hoping.
